Indeed, good design-principled design based on the laws of nature-can transform the making and consumption of things into a regenerative force. While this may seem like heresy to many in the world of sustainable development, the destructive qualities of today’s cradle-to-grave industrial system can be seen as the result of a fundamental design problem, not the inevitable outcome of consumption and economic activity.
Imagine a world in which all the things we make, use, and consume provide nutrition for nature and industry-a world in which growth is good and human activity generates a delightful, restorative ecological footprint.
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